Kellanova and Ingredion are utilizing AI technology to enhance product development and quality assurance while navigating regulatory compliance and supply chain challenges. During a recent event, they shared how AI helps predict consumer trends and optimize recipes. These advancements enable faster decision-making and keeping pace with market fluctuations.
Food manufacturers like Kellanova and Ingredion are harnessing artificial intelligence to enhance product development and quality assurance processes. These leading companies utilize AI technologies to refine recipe formulations and remain compliant with rapidly changing regulations, empowering them to stay competitive in the fast-paced food industry. During a recent virtual event, they shared insights on leveraging AI to navigate market disruptions effectively.
Kellanova’s Chief R&D Officer, David Lestage, highlighted the importance of AI in addressing operational and regulatory challenges. The company lists AI among its top tech priorities for 2024, focusing on replacing unavailable raw materials more efficiently to minimize downtime. By using AI, Kellanova can swiftly identify alternative variations of key ingredients like rice and corn, thus simplifying decision-making processes.
Moreover, regulatory compliance has become even more crucial as global trade conditions change. Kellanova employs a platform called RegAsk to monitor global regulatory developments. This tool alleviates employees from the burdensome task of deciphering regulations across different regions, allowing for greater focus on other essential operations.
Ingredion is also tapping into AI technologies to predict the impact of supply chain disruptions. Vice President Chad Davis explained that the company built a “digital twin” of its supply chain. This innovative model simulates various global manufacturing and distribution scenarios, enabling quick responses to unforeseen challenges like tariffs or shipping delays, ensuring they always have a proactive approach.
Understanding evolving consumer trends is just as vital as managing the supply chain. Kellanova employs AI tools from Tastewise and Microsoft to keep pace with what consumers desire in new flavors and products. By analyzing extensive data on social media, recipes, and restaurant menus, these platforms allow food scientists to innovate and develop timely new products, drastically reducing time-to-market.
Tastewise’s COO, Tal Tochner, emphasized that companies excelling in the market are those that leverage personalized consumer insights to craft tailored marketing strategies. With AI capabilities that exceed traditional research methods, businesses can swiftly read the pulse of consumer preferences, ensuring they consistently deliver what the market craves.
In conclusion, leading food manufacturers are effectively embracing AI technologies to navigate both supply chain challenges and evolving consumer demands. Through innovative tools, companies like Kellanova and Ingredion can refine products more efficiently and remain compliant with regulations. By predicting market trends and anticipating supply chain disruptions, they are poised to stay ahead in a highly competitive industry.
Original Source: www.manufacturingdive.com
