Deconstruct has raised Rs 65 crore from L’Oréal’s BOLD fund, V3 Ventures, and DSG Consumer Partners. This investment will help expand their product range, enhance innovation, and improve distribution networks, especially on quick commerce platforms. Founder Malini Adapureddy highlighted their mission to support beginners in skincare journeys across India, ensuring effective and gentle products are available widely.
Deconstruct, a rising skincare brand, has successfully raised Rs 65 crore from L’Oréal’s venture capital fund, BOLD, along with V3 Ventures and DSG Consumer Partners. This funding will significantly speed up Deconstruct’s growth by promoting product innovation and the introduction of new product lines. Additionally, the investment aims to boost their distribution network, especially on quick commerce platforms, ensuring wider accessibility across India.
The funding round also saw participation from existing investors Kalaari Capital and Beenext, highlighting strong investor interest in Deconstruct’s vision. With these resources, the startup plans to enhance its operational reach and streamline its product offerings, making skincare more accessible to consumers.
“Over the past year, we have helped over 2 crore beginners start their skincare journey, in the most remote pincodes. This funding empowers us to singularly focus on building highly effective yet gentle products,” remarked Malini Adapureddy, founder of Deconstruct, emphasizing the brand’s commitment to quality and accessibility in skincare.
In today’s beauty landscape, accessibility and targeted skincare solutions are paramount. Deconstruct recognizes the challenges many face in starting their skincare journey, especially in less reachable areas. Their innovative approach appeals to a broad demographic, making effective skincare regimes available to many who previously had limited options. By securing significant funding, the startup seeks to not only create new products but also to ensure they reach consumers efficiently.
The successful funding round of Rs 65 crore marks a pivotal development for Deconstruct, strengthening its mission to democratize skincare across India. With enhanced resources, the startup is poised to innovate and expand its product portfolio while increasing its distribution presence. As they focus on empowering beginner users, Deconstruct looks to redefine the skincare landscape and foster a deeper understanding of skin health among diverse demographics.
Original Source: www.zeebiz.com
