CJ ENM Unveils Comprehensive AI Strategy With Debut of Cat Biggie

• CJ ENM has launched a $100 million AI content strategy. This includes AI-generated animation that is gaining attention and changing the game in animated series.
• ‘Cat Biggie’ is the first fully AI-produced animation by CJ ENM, consisting of 30 episodes showcasing advanced AI technology.
• The company’s proprietary AI systems include Cinematic AI for narrative content and an AI Script system for discovering promising IP.
• The animation features a unique storyline about a cat unexpectedly becoming a father to a baby chick, made by a small five-member team.

CJ ENM’s Ambitious AI Content Strategy Takes Center Stage

Korean entertainment powerhouse CJ ENM is making bold strides in the world of artificial intelligence (AI) as it launches a comprehensive content strategy. The company recently premiered its first-ever fully AI-generated animation series, “Cat Biggie,” at an event in Seoul, marking a significant milestone in their ongoing 30th-anniversary celebrations. Executives at the event unveiled the 2025 CJ ENM Culture Talk under the theme, “K-Content Meets AI: How AI Technology is Transforming the Future of the K-Content Industry,” and shared ambitious plans to transform content creation through proprietary AI technology.

Exploring Innovative AI Systems in Production

The company’s chief strategy officer, Shin Keun-sup, shared how they are applying AI across the entire content value chain. This includes all phases from planning to production, distribution, and marketing in order to expand AI content production across genres and formats. Furthermore, CJ ENM’s Oscar-winning production team illustrated the workings of two cutting-edge AI systems integrated into their production workflows — Cinematic AI and AI Script. Cinematic AI tackles narrative content, melding image, video, sound, and voice seamlessly into one system and tackles the challenge of consistent visual output across 3D characters and environments, setting a new standard for AI-generated video content.

The Comeback of Animation: Cat Biggie’s Unique Journey

The AI Script system, on the other hand, acts like a savvy AI agent that digs deep into consumer demand and market trends to discover promising properties. It also has a knack for recommending suitable genres and formats for those insights. Unlike traditional AI models from tech giants, CJ ENM asserts its AI Script tool understands literary language in a way that enhances content marketability analysis with cross-lingual capabilities. The highlight of the event, the non-verbal short-form animation series “Cat Biggie,” showcases all of this innovation. It tells the tale of a cat unexpectedly becoming a father to a baby chick, comprised of 30 two-minute episodes created by a lean team of six specialists in just five months.

Innovative Animation Production Redefines Efficiency

As Baek Hyun-jung, who leads AI business and production, explained, the key hurdle they faced was to control and express the dynamic movements essential to animation. They employed Cinematic AI to transform character designs into 3D data, which trained the production system. The outcome was an impressive standard of completeness for a relatively short timeline, with CJ ENM noting that typical 5-minute 3D animations generally take three to four months to produce. “Cat Biggie” is slated for a global launch on YouTube this coming July—a big step for AI in animation.

Future Plans: From Animation to Broader AI Productions

Riding high on this animation debut, CJ ENM is already looking to scale its AI pushes into film and drama production by the end of this year—essentially positioning itself as a global AI studio through expansion and supporting creator development programs. Their move into AI aligns with the broader entertainment industry, which is currently wrestling with the multifaceted challenges and promises of new technology. Partner at SHIN & KIM LLC, Sang-Hyeok Im, who actively participated in a policy discussion at the event, stressed the urgent need for clear industry guidelines, legal frameworks regarding copyright, data protection, and specialized government support in this evolving arena.

A Historic Legacy Continues to Evolve

CJ ENM has carved itself a niche as a significant influencer in the global spread of Korean culture with a portfolio bursting with acclaimed projects. From the emotional storytelling of “Queen of Tears” to the success of the “I Can See Your Voice” competition series and Tony Award-winning productions like “Kinky Boots,” the company excels on many fronts. It also operates three major studios: drama-focused Studio Dragon, the U.S.-based Fifth Season, and CJ ENM Studios, in addition to their Korean streaming platform TVING. The company seems well-positioned to harness AI technology in crafting the next wave of content, blending technology with creativity in ways previously unimagined.

CJ ENM is boldly stepping into the future of content creation with its new AI strategy, heralded by the debut of “Cat Biggie.” The integration of innovative AI technologies signals not just a new chapter in their production processes, but a potential transformation in the entire K-content landscape. With plans to further expand its capabilities into film and drama, CJ ENM positions itself squarely in the evolving intersection of entertainment and technology, ready to define new industry standards.