Chainlink Partners with Mastercard to Allow 3 Billion Users to Buy Crypto

Chainlink partners with Mastercard to allow over 3 billion users to buy crypto directly on-chain. The collaboration aims to increase accessibility to crypto for everyday consumers, using a network of Web3 partners. Previous Mastercard moves into crypto strengthen this initiative, potentially changing the game for global crypto adoption.

In a significant move, Chainlink and Mastercard have joined forces to enable a staggering 3 billion Mastercard users to purchase cryptocurrency directly on the blockchain. This exciting partnership seeks to simplify crypto access for everyday consumers, particularly those stepping into the world of Web3 for the first time. It’s not just a tech play but a step toward integrating traditional financial users into crypto, making it feel more familiar and less daunting.

The collaboration will incorporate a network of Web3 allies, including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash—each playing a crucial role. ZeroHash will facilitate on-chain services and liquidity, making it easier for users to convert fiat currency into crypto in a secure and straightforward manner. This should help break down some of the barriers currently facing crypto adoption.

Swapper Finance is working on delivering a non-custodial app version that employs account abstraction, offering users more authority over their assets without complicating the overall experience. Sergey Nazarov, Co-Founder of Chainlink, expressed the potential of this collaboration, stating, “This is the type of traditional finance and decentralized finance convergence that Chainlink was built to make possible.”

Mastercard’s growing interest in cryptocurrency is evident from its earlier partnerships, notably with Kraken to provide crypto debit cards in the UK and Europe earlier this year. They’ve also teamed up with MetaMask to create a crypto card that allows self-custody of assets. In fact, Mastercard reported that by February 2025, a hefty 30 percent of its transactions were tokenized, showing the momentum behind this shift.

Meanwhile, Visa seems to be upping its game in the crypto space as well, having partnered with Coinbase and announced the launch of its own Web3 digital asset platform. This explosion of interest underscores the increasing validation and legitimacy of cryptocurrencies in the broader financial ecosystem.

Nonetheless, buying crypto with fiat remains challenging for many users. Yet, Mastercard’s EVP of blockchain and digital assets, Raj Dhamodharan, remains optimistic about the direction things are heading. “There’s no doubt about it, people want to be able to easily connect to the digital assets ecosystem,” he shared, reinforcing the belief that this partnership could significantly accelerate crypto adoption globally.

In summary, the collaboration between Chainlink and Mastercard stands to reshape how over 3 billion Mastercard users engage with cryptocurrency, making it far more accessible. With support from vital Web3 partners and Mastercard’s commitment to integrating traditional finance with crypto, this could mark a pivotal moment in the push for mainstream crypto adoption. As both firms continue to innovate and expand into this burgeoning ecosystem, the financial landscape may never look the same.

Original Source: www.cryptotimes.io