The BMW Group’s Technology Trend Radar aims to identify and evaluate emerging mobility technologies, fostering collaboration with start-ups and research institutions. This annual initiative has led to successful innovations like the BMW Panoramic Vision and in-car gaming. By openly sharing insights and collaborating globally, BMW positions itself as a leader in automotive innovation.
The BMW Group has launched its Technology Trend Radar, a strategic initiative designed to pinpoint and evaluate emerging trends in technology that could shape the future of mobility. By collaborating with start-ups, universities, and research centers, the company aims to not just identify innovations but to refine these ideas for practical use, evidenced by the upcoming introduction of the BMW Panoramic Vision in their new Neue Klasse.
What is driving the evolution of transportation? That’s what the Technology Trend Radar seeks to uncover. Each year, the BMW Group conducts an extensive search for technological trends, assessing their potential for adaptation and market readiness. This initiative sets BMW apart as the only car manufacturer to share its Trend Radar publicly, a practice they started in 2022, revealing insights from various sectors beyond just the automotive industry.
For over a decade, the BMW Group’s Technology Trend Radar has been a crucial instrument in recognizing new technologies relevant to mobility. It operates under three primary filters: the technology’s relevance, the speed at which it can be developed, and the gaps in knowledge areas within BMW. This framework serves as a launching pad for testing and evolving concepts, pushing successful innovations into predevelopment and eventually into mass production.
Take, for instance, the BMW Panoramic Vision. The tech behind it was flagged by the Trend Radar back in 2018. Now, after thorough development, it’s set for release later this year. The commitment to innovation is further highlighted by the patents the group filed during this process. Additionally, concepts like in-car gaming—which has been in the works since 2020—are also seeing the light of day, having entered series production in 2023. The ConnectedRide smart glasses, another brainchild from the Radar which started on the scene in 2017, are also hitting the market this year.
The BMW Group thrives on collaboration, drawing on the expertise of start-ups, universities, and technology research firms. This collective approach enables faster and more effective identification, evaluation, and implementation of new technologies. International scouts stationed in the U.S., Germany, Israel, Japan, Korea, and China have bolstered this effort for several years now.
This collaborative framework not only enhances the BMW Group’s innovative edge but also creates vital synergies and encourages cross-company knowledge sharing. The Technology Trend Radar is not just a tool—it’s a pivotal platform to reinforce BMW’s market position, showcasing their commitment to embracing and shaping future technologies. As they identify and adapt trends, they cement their role as forerunners in the automotive sector.
To dive deeper into BMW’s vision for mobility, the public can explore the interactive Technology Trend Radar tool, offering a glimpse into what lies ahead.
In summary, the BMW Group’s Technology Trend Radar is a critical component of modern automotive innovation. By focusing on collaboration with external partners and utilizing a structured approach to trend evaluation, BMW is keeping its competitive edge sharp, poised to bring the future of mobility to the present.
In conclusion, the BMW Group’s Technology Trend Radar is more than just a framework for finding new tech—it’s a commitment to pioneering the future of mobility through innovation and collaboration. By effectively spotting and nurturing emerging technologies, BMW not only plans to launch groundbreaking products, like the BMW Panoramic Vision, but also ensures that they remain at the forefront of the automotive industry. With tangible examples already making waves in the market today, the company’s approach underscores its readiness to embrace what lies ahead.
Original Source: www.bmwgroup.com
