Basis Technologies Names Mike Hoyle as EVP of Artificial Intelligence

• Basis Technologies names Mike Hoyle as Executive Vice President of Artificial Intelligence.
• Mike Hoyle will implement AI into key features like media planning and campaign optimization.
• He previously led product development at Amazon, focusing on AI-enhanced advertising.
• Basis Technologies aims to boost human intelligence through AI in digital media.
• The company’s AI solutions streamline operations and improve campaign performance.

Mike Hoyle Joins Basis Technologies as EVP of AI

Basis Technologies has made a significant move in the realm of advertising automation by appointing Mike Hoyle as its new Executive Vice President of Artificial Intelligence (AI). In his role, Mike is set to seamlessly integrate AI capabilities into Basis’s main technology offering, impacting critical components like media planning, campaign optimization, forecasting, and reporting. It’s about aligning the product, engineering, and data science initiatives to ensure the company’s AI technology portfolio not only meets the industry’s needs but exceeds them.

Mike’s Background and Previous Roles

Before embarking on this new chapter at Basis, Mike had an impactful stint at Amazon, leading product development focused on the allocation and pricing aspects of Sponsored Product ads. While there, he built and scaled a robust team of engineers and applied scientists, utilizing AI-driven methods to enhance ad relevance and performance. Not exactly new to Basis either, Mike had previously served as VP of Engineering, where he contributed significantly to the Basis platform’s development, showing a long-standing affinity for tech that pivots around innovation and excellence.

Future Vision with AI at Basis Technologies

In Tyler Kelly’s words, the president of Basis Technologies, they see Mike’s experience at Amazon as incredibly valuable. His track record there involved creating a sustainable growth strategy for one of Amazon’s key advertising products, which is quite the achievement. Moving forward, Basis Technologies is keen on leveraging AI to not only automate tasks for brands and agencies but also to enhance human intelligence in order to elevate the overall digital media experience for their clients.

The appointment of Mike Hoyle as EVP of AI at Basis Technologies set a promising trajectory for the company. His previous experience at Amazon and past roles in the industry equip him well to lead AI initiatives. Basis aims to harness the potential of AI to refine digital advertising processes and elevate the experiences of those in the field.