Eswatini Harnesses Artificial Intelligence Tools to Grow Exports

Eswatini is embracing AI technology to uplift its export sector with a recent four-day training program. Sponsored by the EU, the initiative aims to empower businesses towards digital trade and market diversification. Participants learned to analyze market data, utilize digital channels, and implement AI tools for better business strategies. The initiative is expected to drive job creation and inclusive growth.

Eswatini is gearing up to leverage Artificial Intelligence (AI) tools to boost its export game. The nation is at a pivotal point as the digital economy is projected to represent a whopping 17% of the global financial landscape by 2028. To get a head start, key stakeholders from various business support organizations participated in an intensive four-day training program. This workshop was all about digital trade, market diversification, and integrating AI into business strategies.

The training was organized by the Eswatini Investment Promotion Authority alongside other crucial trade support institutions. Luis Miguel Pascoal, an EU Programme Officer, emphasized the importance, stating, “The training aims at supporting businesses in Eswatini to take advantage of regional and global opportunities to create more jobs and foster inclusive growth.” The initiative is funded by the EU through the “Eswatini: Promoting Growth through Competitive Alliances” program, which is executed in collaboration with the International Trade Centre (ITC) and the Eswatini government.

Over the course of the workshop, participants honed practical skills to better tap into new market opportunities. They learned how to analyze market data for export prospects and navigate digital platforms—think e-commerce sites and social media—to attract international customers. A big highlight was the exploration of AI tools such as ChatGPT, Gemini, and Perplexity, which can assist in market analysis and crafting marketing content aimed at diverse audiences.

Interactive exercises were key, letting participants practice creating compelling product descriptions and social media posts while also analyzing trade datasets with AI support. In a hands-on approach, attendees constructed their own market diversification roadmaps outlining potential markets, the digital channels to engage, and AI tools to utilize for big market entry.

Such toolkits are invaluable for business support organizations, which can now guide small enterprises as they venture into uncharted market territories. Damien De Sousa, Head of Sales at Eswatini Foods, reflected on the impact, saying, “This training will add so much value for Eswatini Foods, especially because we are already exporting to Scotland and Germany. We will continue to explore the AI tools introduced here to enhance our business content and improve our market analysis—especially as we target the EU market.”

Additionally, Lisa Maphanga from the COMESA Federation of Women in Business highlighted the benefits for the women they support. “We will use the tools we have learned from this training to help the women we support expand their market reach and explore export opportunities. The local market is limited due to population size, so digital tools and content creation skills are key. We also want them to understand how global trade policies affect their businesses.”

Feedback from participants was overwhelmingly positive. Samkelisiwe Ndlangamandla from Reign Pot Consultancy expressed enthusiasm, stating, “The training was amazing! It gave me tools to explore new markets and access vital information I didn’t know how to find before. I especially appreciated comparing e-commerce platforms and learning about the new AI tools, which I’ll definitely continue using. ”

This robust effort to incorporate AI into business models marks a new chapter for Eswatini and its potential for global trade. As these initiatives unfold, the nation’s small businesses look set to make strides in expanding their horizons through digital means and AI innovation.

In conclusion, Eswatini’s push to harness AI tools and digital trade through recent training is an encouraging step for local businesses. The comprehensive workshop provided practical skills, market analysis techniques, and the chance to draft tailored roadmaps for future market diversifications. With the backing of EU funding and support from key trade organizations, the potential for job creation and inclusive growth appears promising. This initiative could radically transform how Eswatini engages with global markets.

Original Source: www.zawya.com