Apple Looks to Integrate AI Search into Safari, Leaving Google Behind

Apple is exploring integrating AI-powered search into its Safari browser, moving away from Google. This comes during a lawsuit where Google’s contract as Safari’s default search engine is under scrutiny. Eddy Cue hinted at the rise of AI search providers potentially taking over, marking a significant change in Apple’s strategy.

Apple is making some waves in the tech world, eyeing a significant shift in its Safari web browser to embrace the world of artificial intelligence (AI). This news surfaced from Apple’s Senior Vice President of Services, Eddy Cue, during the U.S. Justice Department’s ongoing lawsuit against Google’s parent company, Alphabet. With a potential change like this, it could really shake up how we think about mobile browsing.

In brief, Apple is contemplating a future where AI-powered search options could supplant Google’s dominant role in Safari. This shift reflects the rise of AI technologies and could spell the end of a long-standing partnership. As consumers turn towards AI for search, it’s clear that both Apple and Google could be forced to adapt amid this evolving tech landscape.

Original Source: www.pymnts.com