Mars, Incorporated introduced AI-powered digital health tools to help pet parents monitor the well-being of their pets, starting with the GREENIES™ Canine Dental Check. This tool allows users to assess their dog’s dental health through a smartphone photo, marking a significant advancement in pet care. It’s part of Mars’ broader $1 billion investment in digital innovations.
Mars, Incorporated is shaking up pet healthcare with a bold move into artificial intelligence. Launching a suite of digital health tools, pet parents can now keep better tabs on their furry friends. Starting with GREENIES™ Canine Dental Check, this tool lets dog owners monitor dental health using just a smartphone photo. This initiative is part of a sweeping $1 billion investment from Mars aimed at enhancing pet nutrition and overall parent experience.
The GREENIES™ Canine Dental Check tool is certainly the star of this launch. It allows pet owners to check their dog’s dental health simply by snapping a quick picture. Caregivers can now be more proactive since 80% of dogs experience gum disease at some point. Many pet parents, though, might not realize how crucial dental care is until it’s too late. Given that nearly 38% of dog owners cite their pets as the most significant part of their lives, this tool might come as a huge relief to many.
Here’s how it works: users take a photograph of their dog’s mouth, and the AI, powered by analysis of over 53,000 dog mouth images, tells them if there’s tartar buildup or gum irritation. Within moments, results pop up, along with helpful advice for next steps. If needed, pet parents can connect with a Licensed Veterinary Technician through Mars’ PETconnect by GREENIES™ service. It’s almost like having a vet in your pocket!
In comments about the launch, Ikdeep Singh, Global President of Mars Pet Nutrition, expressed excitement about the future of pet care. “For 90 years and counting, Mars has been making pet parenting better… By bringing together our iconic brands, we’re providing pet parents with the tools they need to better understand and care for their pets every day.” The ambitious plan doesn’t stop there, as Mars intends to roll out further tools throughout 2025.
With a projected growth of 45% for the pet care market by 2030, pet parents are naturally looking for greater digital engagement. Mars is setting the wheels in motion for a more insightful approach to pet wellness. Another upcoming tool, the IAMS® Poopscan, will analyze dog feces to provide critical insights into digestion and overall health. Talk about a scoop!
Mars really encompasses every aspect of pet care, ranging from nutrition and preventive health to sophisticated diagnostics. Their presence is felt worldwide, with over 100,000 Associates dedicated to supporting pets and their owners across more than 130 countries. From beloved brands like ROYAL CANIN®, PEDIGREE®, and WHISKAS® to their expansive network of veterinary services, Mars aims to ensure that the future of pet care is both innovative and compassionate.
For anyone who’s ever worried about their pet’s health or just wants to be a more attentive guardian, these advancements by Mars could provide just the right balance of technology and care. As they continue to evolve in this space, pet parenthood is on the verge of a digital transformation. This is just the beginning of a new era for pet care.
Keeps tails wagging and hearts happy, Mars is leading the charge into a brighter microbiome for our beloved pets!
Mars, Incorporated is stepping up the game in pet healthcare with AI-driven tools designed to empower pet parents. The rollout of GREENIES™ Canine Dental Check and future tools like IAMS® Poopscan are signals of a seismic shift towards tech-savvy pet care. This launch is not just innovative for the company but also seems to promise a healthier future for pets. With robust investment and commitment to digital health, Mars is clearly setting the stage for an exciting evolution in pet care. Pet parents now have meaningful tools at their fingertips, allowing them to monitor and manage their pets’ health more effectively than ever before. This is a good day for dogs—and their humans.
Original Source: www.prnewswire.com