Dreame India’s MD Manu Sharma highlights the advanced AI capabilities in their cleaning robots, discussing their accuracy in object recognition and future growth plans. He emphasizes the potential of lifestyle tech adoption in India, while addressing product durability and consumer misconceptions. The company aims to double sales and plans to enter offline retail, pushing education on AI-powered cleaning solutions.
In a recent discussion, Manu Sharma, managing director of Dreame India, opened the curtains on the company’s ambitious plans in the smart cleaning market. With a firm focus on AI, he emphasized their products boast advanced recognition abilities, claiming their robotic vacuums can identify nearly 200 objects with a staggering 99 percent accuracy. This level of precision, he remarked, isn’t merely a walk in the park; it’s a result of analyzing eight billion data sets.
Sharma expressed optimism regarding India’s lifestyle tech uptake, noting that the penetration stands below one percent. This reveals an astonishing potential for growth. Dreame has already sold 1.5 lakh units of its futuristic vacuum models in 2025, with eyes set on doubling that number as they look forward.
Delving into the specifics of how AI powers their products, Sharma described how the smart tech is transforming mundane chores. For instance, the robots can easily recognize wires, shoes, and even furry companions. A highlight? When detecting stains, the AI not only activates cleaning functions but adapts fluid release according to the stain severity. With a feature that actively adjusts its cleaning efforts based on circumstances, it’s like having a personal housekeeper on electronic duty.
When it comes to pets, it gets even cooler. The robots can recognize our four-legged friends with impressive accuracy, ensuring that they steer clear of them while cleaning. Security is also top of mind, as Sharma pointed out that all AI data is kept on the machine itself, not stored in the cloud. Consumers’ privacy is a serious matter here.
In terms of which product has won the hearts of Indian consumers, the L10 Prime has emerged as a clear favorite. Featuring a large-capacity mop and priced at Rs 34,999, it’s unique in the market. Sharma noted its value and popularity, saying it’s been embraced enthusiastically by users. The L and X series have also proven to be hits due to their generous dust bin sizes and efficient mopping functions.
Consumers in India are noted for their price sensitivity and a strong focus on the durability and quality of products. Addressing concerns about the longevity of its devices, Sharma assured that older appliances still function well, even as technology evolves. He highlighted that Dreame’s products, used correctly, should offer seamless experiences and that maintenance is key.
When the topic turned to myths surrounding robotic cleaners, Sharma highlighted how acceptance takes time, especially for products deemed outside basic needs. The pandemic provided a boost in initial interest among early adopters, setting the stage for a gradual rise in mass acceptance, particularly in southern regions of India where literacy rates are higher.
Dreame is not just keeping an eye on the southern market; urban centers like Mumbai and Gurugram are showing similar patterns of interest, fueled by changing household dynamics. The challenge, according to Sharma, lies more in educating customers than dismantling myths.
Dreame’s roadmap seems promising. As more consumers become aware of the benefits of AI-powered lifestyle tech like robotic vacuums, the company is preparing to broaden its reach, eventually making inroads into offline retail, opening doors for even easier access.
Dreame India’s significant focus on employing AI showcases the future of home cleaning technology. As more Indian consumers become informed about the capabilities of robotic cleaners, uptake is expected to grow swiftly. Innovative products like the L10 Prime, along with a persistent commitment to consumer privacy and education, position Dreame to double its sales in the near future. With the right strategies in place and expansion into offline markets, the brand is all set to redefine the smart lifestyle tech realm in India.
Original Source: indianexpress.com