bunq, Europe’s second-largest neobank, has launched bunq Crypto, enabling users in several countries to invest in over 300 cryptocurrencies directly through its banking app. The move aims to satisfy growing user demand for a secure and simple platform, as bunq also introduces additional features to enhance user experience. The service will expand to more European nations and the US in the future.
In a bold move that’s causing quite the stir, bunq, Europe’s second-largest neobank, has introduced bunq Crypto, allowing customers to dive into the cryptocurrency realm through its secure app. Users from the Netherlands, France, Spain, Ireland, Italy, and Belgium can kick off their crypto ventures today, with bunq eyeing a broader reach in the European Economic Area, the US, and the UK down the line, where it’s already sought operational licenses.
The launch is no mere coincidence; it’s a direct response to user demand for a simplified and reliable way to navigate the complicated crypto landscape. By leveraging its identity as a fully licensed bank and collaborating with a well-versed partner in digital asset security, bunq enables trading of over 300 cryptocurrencies — think Bitcoin, Ethereum, and Solana — in a matter of seconds.
Recent research conducted by bunq highlights that a whopping 65% of European global citizens desire all-encompassing platforms for their banking, savings, and crypto investments. Notably, more than half of respondents feel existing platforms fall short, particularly when wrestling with the complexities of crypto for newbies. With bunq Crypto, the neobank aims to bridge this perceived gap, offering a straightforward and secure entry point for first-time investors.
Ali Niknam, bunq’s founder and CEO, emphasizes the importance of this new feature, stating, “Our users across the world have long waited for a simple, safe and straightforward way to invest in digital assets. Now, everything they will ever need to save, spend and invest – including crypto – is on one platform.” Such powerful words underscore bunq’s ambition to be a one-stop-shop for financial management.
At bunq’s recent Update 28 event in Amsterdam, additional updates were in the spotlight besides bunq Crypto. The bank introduced bunq Deals, a program offering exclusive discounts for expats, parents, and entrepreneurs. Partnerships with names like LEGO, Expedia, and Surfshark will surely spark interest, while business users can also look forward to perks from companies like Sixt and Booking.com.
Also making waves is the new Pocket Money feature, designed for parents to efficiently transfer regular payments into their children’s accounts. As if that wasn’t enough, users can now manage eSIMs and data needs directly in-app, even when they’re out of data. For bunq Business users, a chance at earning up to 1% cashback on both personal and company expenses adds an appealing incentive.
This launch comes hot on the heels of bunq’s recent initiatives, like applying for a broker dealer license in the US and celebrating two years of profitability. Definitely a busy time for the neobank as it surges toward innovative solutions for its users in the ever-evolving financial landscape.
Overall, bunq’s developments signal a substantial shift in how banking and investing can coexist, enabling users to manage their finances in a human-friendly manner. As the lines between traditional banking and crypto investing blur, bunq is positioning itself as a pioneer in creating secure and accessible financial avenues for citizens across Europe and beyond.
In summary, bunq’s launch of bunq Crypto marks a significant shift in the neobank’s offerings, merging secure banking with accessible cryptocurrency investing. With user research guiding its development, bunq aims to fill the gaps left by traditional platforms, making it easier for users to invest in digital assets. This initiative is part of a broader strategy that includes other features designed to simplify banking, showcasing bunq’s commitment to innovating and evolving in the financial space.
Original Source: ffnews.com