The Houston Rockets are launching ‘ClutchBot,’ an AI-powered mascot, in collaboration with Theta Labs this fall. ClutchBot will enhance fan engagement by answering real-time questions about team information via Rockets.com, marking a significant step toward a more immersive fan experience.
In a unique blend of sports and technology, the Houston Rockets have teamed up with Theta Labs to introduce ‘ClutchBot’, a cutting-edge, AI-powered mascot. This remarkable innovation will make its debut this fall. Designed to elevate the digital interaction for fans, ClutchBot promises to enhance the experience through the team’s official website, Rockets.com, serving as a virtual friend for fans anytime they need.
The genius behind ClutchBot lies in its custom AI, honed specifically on the Rockets and broader NBA knowledge. From ticket inquiries to game stats, this digital mascot will provide instant, accurate responses, powered by a combination of Houston’s data and NBA API. So whether you’re curious about lineups, stats, or just want to know more about the team, ClutchBot’s got your back.
The aim of the project is to create a more immersive fan experience overall, making access to Rockets information easier than ever. This interactive AI mascot is expected to roll out just in time for the start of the 2025-26 season. Fans have long adored the original Clutch; its relaunch with ClutchBot’s added intelligence signals an exciting new chapter.
“This partnership with Theta Labs enables us to provide a more personalized and engaging fan experience on our website and mobile app,” shared Gretchen Sheirr, president of business operations for the Rockets. The combination of nostalgia and advancements certainly has the potential to delight fans as the Rockets march toward the future, blending technology with sports in an entertaining way.
In summary, the Houston Rockets are ready to introduce ClutchBot, an AI-driven mascot aimed at transforming fan engagement this fall. With advanced tech from Theta Labs, this digital ambassador will offer real-time information about games and stats, making it easier for supporters to connect with their favorite team. The exciting launch aligns perfectly with the 2025-26 season, ensuring the Rockets stay on the cutting edge of the fan experience.
Original Source: rocketswire.usatoday.com
