Apple removed the tagline “Available Now” from its Apple Intelligence page due to recommendations from the National Advertising Division, which noted that this phrasing was misleading regarding the availability of AI features. The company aims for clarity following delays in releasing promised capabilities.
In recent developments, Apple has removed the phrase “Available Now” from its Apple Intelligence webpage, a move prompted by the Better Business Bureau’s National Advertising Division (NAD). The recommendation came after concerns arose regarding how Apple communicated the availability of its AI features, initially launched with the iPhone 16 and 16 Pro. This step aims to clarify the confusion surrounding the availability timelines of various Apple Intelligence capabilities including new Siri integrations and other features.
Apple’s journey with AI has been a long and winding road since their ambitious announcement at WWDC 2024. The release of promised features like AI-powered Siri faced delays, with updates pushed into the following year, leaving many eager users in limbo. Now, Apple has taken action to streamline its messaging by executing the NAD’s recommendation to remove potentially misleading advertising claims.
According to the NAD, Apple’s webpage implied that several features—including Priority Notifications, Image Playground, and ChatGPT integration—were available at the launch of the iPhone 16 models, despite these features becoming accessible only with the subsequent release of iOS 18.2. The insufficient clarity in the presented disclosures prompted this call for adjustment.
This situation was compounded by the fact that users saw upcoming Siri features displayed alongside the “Available Now” tagline, creating an impression of immediate availability. Apple confirmed to the NAD that the timelines for Siri’s new capabilities would not be met as initially promised, leading to revisions in their communication.
In a statement, Apple acknowledged the NAD’s findings but expressed disagreement. They stated, “While we disagree with the NAD’s findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations.” The changes, including the removal of the misleading tagline, took effect on March 29, 2025, suggesting Apple is committed to maintaining clarity for consumers.
Apple’s recent removal of the “Available Now” tagline from its Apple Intelligence webpage highlights a significant shift triggered by recommendations from the National Advertising Division. This decision, aimed at providing clearer communication about the availability of AI features, follows a history of delays in service launches. By addressing these concerns, Apple seeks to enhance transparency and trust with consumers as they continue to develop their AI technologies.
Original Source: www.techradar.com
