Retailers in India are utilizing artificial intelligence and real-time data tools from Zebra Technologies to boost sales and reduce stockouts. These innovations enable faster upselling and improve operational efficiencies across the retail chain. With a focus on both existing markets and emerging Tier 2 and Tier 3 cities, Zebra is at the forefront of transforming the retail landscape in India.
In India, retailers are embracing artificial intelligence and real-time data to enhance sales and avoid stock shortages, as shared by Thiruppathi Subramaniam from Zebra Technologies. He noted that smart monitoring systems in supermarkets can prevent out-of-stock items by facilitating automatic fulfillment and reordering processes. This innovation enables retailers to upsell rapidly and efficiently, boosting customer satisfaction.
Zebra Technologies, a leader in real-time data solutions, is witnessing growing demand among Indian retailers for enhanced visibility and automation. Retailers across the supply chain—from shelves to delivery—are increasingly seeking technologies that allow them to operate with agility and intelligence. Staff members are empowered with mobile devices that facilitate tasks such as stock checks and item location, making operations smoother.
India stands out as one of Zebra’s pivotal markets, with the country leading growth in the Asia-Pacific region. Subramaniam emphasized the radical evolution within the retail sector, marked by a blend of physical stores, e-commerce, and rapid delivery systems, known as quick commerce. To keep pace, Zebra Technologies implements AI-driven solutions that enhance visibility and meet the demands of key retail players in India.
The surge in demand for new technologies showcases a commitment among retailers to improve service and responsiveness. Popular tools include handheld devices, wearables, RFID tags, and electronic shelf labels, all of which are now in use by major retailers in the country. These advancements not only aid in customer service but also enhance internal processes within Zebra itself.
AI is not just reshaping retail; it is also transforming Zebra’s internal efficiency, fostering real-time operations without focusing solely on cost reduction. Subramaniam stated that the emphasis lies in increasing effectiveness and productivity, particularly for frontline workers, through innovative applications like voice-picking technology and wearables.
Zebra’s commitment to innovation is reinforced by its expanded R&D facilities in Bangalore, which now hosts over 1,400 engineers. Every new product launched by Zebra benefits from the invaluable contributions of this team, significantly influencing design and development. Subramaniam acknowledged the crucial role of the Bangalore workforce in Zebra’s global product strategy.
The future looks promising for Zebra in India, especially in Tier 2 and Tier 3 cities, where substantial growth is anticipated due to increasing investments in manufacturing and retail. Subramaniam noted that these areas are becoming vital to Zebra’s strategic focus and growth trajectory, signaling an exciting transition in the Indian retail landscape.
Zebra Technologies is revolutionizing the retail landscape in India by introducing AI and real-time data tools that enhance sales efficiency and customer satisfaction. With innovative solutions allowing retailers to monitor stock and streamline operations, the company harnesses rapid growth potential in both metropolitan and emerging Tier 2 and 3 cities. As India’s retail sector evolves, Zebra remains committed to driving technological advancements, ensuring its role as a pivotal player in the region’s retail transformation.
Original Source: www.financialexpress.com
